Personalization and Variable Print Solutions

Is your product competing for visibility on a crowded shelf?  Have you asked how you can stand apart, or stand for something relevant or important to your brand?  We can help you develop a personalized pressure sensitive or shrink sleeve label campaign that will convey your brand story.

At Lauterbach Group, we can create a package or label solution that personalizes any job with variable images, text and designs.  We can help you design one-of-a-kind artwork that uses many unique items or seed elements to incorporate variables of text and images with your parameters for repetition, rotation, size, overlap, spacing, perspective and more into the pressure sensitive or shrink sleeve label design.  The result is you control your brand’s image visual identity and integrity while maximizing creative freedom.

Think of this process as a mosaic collage or a chameleon lizard’s ability to change colors on demand.  Our personalization process allows you to create unique variable images on your pressure sensitive or shrink sleeve label.

  1. You supply the basic elements, and we help you define the basic rules of the collage
    Collage Elements
  2. Our collage software creates many variations of the pressure sensitive or shrink sleeve labels, each unique
    RG Collage

    For help with collage or other innovative decoration and embellishment ideas, please email or call our sales and service team at 262-820-8130!

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Why Total Labeling Design Matters!

When it comes to retail sales, first impressions really matter. Consumers decide within seconds whether they will purchase a product. It is reported by Nielsen that “consumers are considering multiple options leaving huge opportunities for labels to make an impact” and “that upward of 70% of purchasing decisions are made at the shelf.”

A label design is not just what great graphic design is presented; it is the entire design of the pressure sensitive or shrink sleeve label. This includes label sizing, materials used and decoration enhancements used to highlight your products on a crowded retail shelf. The total design of a label carries the pertinent information your customer needs to develop an opinion about the quality of your product and tells a story about your product and the people behind the creation of the product.

There are simple characteristics which help create a total design that properly tells your product’s story and creates recognition.

1. Does the label size fit the product correctly in shape and fit the package properly? Are there gaps or does the label overhang the product, does the label have wrinkles when it is applied the products bottle or package?
2. Has the correct material and adhesive been selected to perform in the correct environmental setting of heat, cold or moisture?
3. Does the products package require 360 degrees of presentation to help the products presentation on the shelf which is provided by a shrink sleeve label?
4. Can simple decoration enhancement like spot gloss or matte varnishes, raised or tactile varnishes, foils and embossing help make your product stand out on the shelf?

We are obsessed with perfecting labels with our clients! Call us at 262-820-8130 or email us at info@lauterbachgroup.com for help or questions.

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Lauterbach Group Expands Shrink Sleeve Capabilities

The Lauterbach Group is excited to expand our shrink sleeve capabilities and capacity with the addition of AccraSeam Shrink Sleeve Seamer and Shrink Sleeve Inspection machines.

The AccraSeam is the fastest on the market and precisely seams material while holding lay-flat tolerances at 2,000 feet per minute. The fully automated lay-flat adjustments, and servo-based positioning allows operator access and greatly improved setup times.

The lay-flat quality check system provides automatic inspections for seam integrity, solvent presence, and splice detection, as well as on-machine reports for each roll produced to ensure exceptional product quality.

We continue to expand our product offering and expertise in shrink sleeves labels. We are excited about supporting our clients’ needs for highly creative designs with intricate decorations and embellishments including foil, raised, matte and spot varnish sleeves to highlight our client’s products on a crowded retail shelf.

We are obsessed with perfecting labels with our clients! Call us at 262-820-8130 or email us at info@lauterbachgroup.com for help or questions!

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Father and Son Team are a Critical Part of Our Group’s Success

Our Group is fortunate to have so many dedicated Group Members that support each other and our clients.  Meet Robert Sr. and Robert Jr., a father and son team who work in our pressroom.

Robert is responsible for quality, finishing and operation of slitting equipment.  Our Group relies on him to maintain exceptional quality and service to our clients.  A few years ago, Robert introduced our Group to his son.

“I have never had the opportunity to work with my son, and it is awesome.  Our Group always gives people support and a chance to improve at work and as people.” – Robert Sr.

Robert Jr. began working in finishing and inspection, then moved to press assistant and after mastering the needed technical activities, he earned a promotion to printer/press operator.

“The company cares, respects and helps you be successful.  Working with my Dad and seeing him everyday has been inspiring for me to improve my life.” – Robert Jr.

We are proud and privileged to have this dynamic father/son team part of our Group.  Keep up the good work!

Robert Jr. and Robert Sr.
Robert Jr. and Robert Sr.

 

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Lauterbach Group Expands Digital Platform

HP 6000

The Lauterbach Group is thrilled to add the HP Indigo 6K to our expanding digital press portfolio. The 6K will offer our clients the ability to express their brand identity through product labeling and packaging creativity.

Raised Grain LabelsWe are excited to expand our value-focused capabilities in brand protection, decorations, embellishments, color representation, registration and consistency. The continued expansion in our digital platform will aid our ability to help our clients with speed to market opportunities that yield sales and profits.

JK Williams LabelsWe continue to expand our product offering and expertise in virtually every label product, from pressure-sensitive labels to shrink sleeve labels, in-mold labels to wrap-around and flexible packaging. We are here to support our clients’ needs, whatever that may be, from simple designs to highly creative designs with intricate decorations and embellishments that highlight our clients’ products on crowded retail shelves.

We are obsessed with perfecting labels for our clients! Call us at 262-820-8100 or email us at info@lauterbachgroup.com for help or questions!

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WHY and WHAT Sustainability is at LGI

WHY social + environment + continuous improvement

Every day great people within our Group find ways to reduce our environmental impact and improve the social impact we have on each other and our community.

At the Lauterbach Group, sustainability is not a bolt-on, flavor of the day program.  We do not have segmented teams; sustainable business is at the core of how we operate daily as a group.  Our system, the Lauterbach Productivity System, focuses on continuous improvement within our company to achieve environmental excellence, economic improvement and to improve the lives of our group members and community members.

Integrating practical, repeatable and sustainable business practices creates a positive ripple effect within our business, through our supply chain, to our clients and our community.  Sustainability creates a long-term value for each stakeholder we touch daily.

Our Group does not focus on a result; we focus on daily actions and activities that improve core operational blocks that deliver results.  Each day we strive to find ways to be better: be more efficient, be more timely and deliver better quality products.

Group Difference

Group DifferenceWe are obsessed with providing our group members a safe work environment, as well as providing opportunities to grow and improve through education and mentor programs.  Making a positive difference is the most important thing we can do for each other.  We also believe strongly that helping our community through contributing to programs like local special education services, high school educational scholarships and athletic programs as well as volunteering to centers like our local food pantries and contributing direct donations, however large or small, to organizations that help fight cancer or support families like the Ronald McDonald House.  Helping our community leaves a lasting impact on our world.

Environment

Values

Every day at our company, positive decisions are made to reduce and recycle water and energy.  Every day positive decisions are made to reduce raw materials consumption and production by-products, leaving our environment a better place today than it was yesterday.  These actions are not trendy, they are a way of life.

Continuous Improvement

Continuous ImprovementOur daily actions to reduce waste and spoilage of materials, logistic cost and redundant labor deliver economic value and speed to market for our clients.  We focus on reducing overhead costs that do not support the improvement of quality, delivery and service to our clients.  Our clients are why we are here, and we are obsessed with telling their stories through product packaging.

Every day we focus on continuously improving ourselves to better our group members’ lives, support the community that we work in and leave a smaller environmental footprint today than we did yesterday.

That is sustainability at the Lauterbach Group.

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Unwind

What is unwind? 

For labels finished on a roll, unwind is the direction the label faces as well as the orientation of the label in relation to how they unroll.  This direction is represented as a number during the ordering and production process. 

To avoid applying your labels upside down or sideways reference the list below: 

  • Unwind numbers 1 through 4 unroll on the outside of the roll 
  • Unwind numbers 5 through 8 unroll on the inside of the roll 
  • 1 and 5- the top of the label unwinds first from the roll 
  • 2 and 6- the bottom of the label unwinds first from the roll 
  • 3 and 7- the right edge of the label unwinds first from the roll 
  • 4 and 8- the left edge of the label unwinds first from the roll 

To determine the unwind direction that you require, check the unwind direction of your applicator.  

For more information about printed labels or print capabilities on your product, contact us at the Lauterbach Group. 

Roll Unwind Direction Roll Unwind Direction

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Raised Varnish

Take your decoration to new heights. Craft Brew Labels is proud to add another embellishment to our ever-expanding lineup of decorations.

Our raised varnish allows for precise application of texture on top of printed decoration to allow it to pop out without de-bossing the other side of the label, allowing for better durability than embossing. Being a varnish, it also allows for a wider variety of material to be used and is also compatible over matte and gloss finishes.

This varnish is spot applied by plates over the intended decorated area then cured with UV light which causes the varnish to harden and rise. This is an example of a variation that we created for Raised Grain Brewing Company.

For more information about printed labels or print capabilities on your product, contact us at the Lauterbach Group.

Raised Varnish

 

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New Recyclable Plastic Labels

Avery Dennison, a top material vendor for the Lauterbach Group, has been developing a recyclable BOPP film that is certified with the Association of Plastic Recyclers (APR) as recyclable (see article here).  With this new product, we will be able to offer our more eco-conscious clients with an option to make their product’s recyclablity even higher.

At the Lauterbach Group, we sell a lot of BOPP labels.  BOPP stands for Biaxially Orientated PolyPropylene .  It is a type of plastic film that is extruded into sheets that are stretched, orientating the molecules in two directions, making the resulting material very versatile.  It can be stretched without losing it’s rigidity, has a high tear resistance, can withstand moderate temperatures, and can get wet.

BOPP’s big downfall is that it’s made out of plastic, a non-renewable resource.  Current statistics speculate that only about 9% of the world’s plastic actually gets recycled, the rest ends up mostly in landfills and our oceans.  Less than 30% of the PET plastic bottles that we use get recycled.  And for everything that we put into our recycling bins, only an estimated 50% can actually be recycled.  Let’s change that!

Tips for recycling plastic:

  • Most communities have recycling programs that will collect plastic numbers 1-7
  • Check for the recycling logo, some packages contain both recyclable and non-recyclable elements

  • There are lesser known 100% recyclable items like plastic hangers and laundry baskets
  • Other items like plastic baggies can be recycled through Store Drop-Off

This is all very new, but if you want to find out more information on the recyclable BOPP film for labeling, give us a call a the Lauterbach Group, 262-820-8100 or contact us via email at info@lauterbachgroup.com.

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MASC Store

Early this year, Lauterbach Group moved to a new platform for our stock product web store in order to provide better service to our clients. Our new MASClabels.com web store has several new features to make shopping easier:

Order History

Clients who create an account with us will have the ability to view online orders that they have made in the past and make reordering easier with only a few clicks.

Saved Carts

Have you found the product that you want but not quite ready to purchase?  Now when you browse while logged in to your account, your cart will automatically be saved and can be pulled up later by going to the My Account section of our store.

Address Book

For our users who ship to more than one address, you can now add and remove addresses and keep them in your address book for quicker ordering.

More Products

We are constantly trying to provide clients with the latest and greatest in labels, and occasionally when we see a trend, we roll out a new product in our catalog and online.  One example is our newer oval tabs that were created first for a client as a special order.

We have expanded our selection of laser/inkjet sheet products, including new bulk packs of 1,000 sheets and outdoor vinyl laser sheet products.  In addition, our selection of mailing tabs and seals continues to grow.

We manufacture both blank and custom printed work on pressure sensitive material of different kinds, film, heat seal material and stock paper.  If you ever have the need for something that you don’t see in our catalog, we may already be making it for another client.  Call or email us and we will be happy to help you get the size and material for the product that you need.

More Promotions

Who doesn’t love saving 10% or getting free shipping, even when you are spending company money?   We try to offer promotions several times throughout the year as a “thank you” to our great clients. 

If you want to sign up for our special offers, we don’t sell or distribute our client’s information to outside companies, ever.  You can get emails on special offers a few times a year without signing up for an account if you are just browsing.

If you are interested in more than just stock label and tag products and are also interested in custom labels and packaging industry trends along with promotions on our products, sign up for our Lauterbach Group, Inc. email mailing list here.   Again, we never sell or distribute our client’s information to outside organizations.

Better Search Capability

Sometimes when you are dealing with a very small margin of error for either your media or machine applicator,  size really does matter.  Our new web store has better search-ability so you can type in your label or tag size requirements in a few different ways, for example a label that is 4.25 x 7″ can be entered like 4.25×7, 4.25 x 7 or 4 1/4 x 7, to display what you need.  

We are also adding the ability to filter by sizes on select products, like our postal tags.  You will see the available filters on the top of a product page:

If you need help navigating through our products online, or would rather call and talk with one of friendly client service folks, we are here to help, just contact us and work with one of our dedicated and knowledgeable staff members.

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