The tide is shifting and PET liners are being used more than ever for the material that our printed labels are affixed to. While PET (polyethylene terephthalate) liners are a byproduct of fossil fuel extraction and they require slightly more energy to produce, there are many advantages to using them over paper liners.
Compared to 40# paper, 1.2M PET is 48% thinner and 92 gauge PET is 60% thinner, allowing companies to put up to 21% and 27% more feet, respectively, on each 12″ OD roll. This then translates to less packaging and potentially less transportation cost and a smaller footprint in warehouses.
PET statistically has fewer breaks than it’s cousin paper liner and it can be run on machines at faster speeds, increasing overall application machine up-time and decreasing overall time to package, which always equals a cost savings.
Again, while the PET liners (like most plastics) are technically made from fossil fuels, they do use less water (37% less) and less trees (47% less) to produce compared to paper liners. PET production also outputs slightly less green house gases and creates less solid waste than paper.
If you are thinking about switching liners, need pricing or guidance through the process, contact us for more information via email or phone at 262-820-8100. As always, we can also provide samples to help you compare your options.
We work with many businesses from small to large. In serving these businesses and their brand, we are spending more and more time explaining the value of unique materials, decorations, printing and converting processes for pressure sensitive and shrink sleeve labels and why a slight increase in a package cost may yield many times the return on investment in the sale of their product.
Today we have the ability to mix and match materials: decorations of foil, spot varnishes, tactile varnishes, soft-touch varnishes and laminates, as well as ink: metallic, fluorescent and a full range of colors to bring innovation, and product appeal to our clients’ packaging. The concept of mass personalization or mass customization are readily available and yield enormous impact to a shrink sleeve or pressure sensitive label.
In addition, the development in material substrates and adhesives to expand recycling opportunities or performance improvement can provide brand owners great flexibility and innovative package designs to engage the consumer. Adhesive repositionability on a product bottle or reseal performance for multi-serve packages from food and cleaning supplies to any part you can image are available now and help ease of use for consumers and extend product freshness or product life.
As the numbers of SKUs in a store continue to grow rapidly, consider these types of materials, decorations or enhancement to increase your products sales.
Contact us if you are interested in samples or pricing on these emerging technologies in product marking and labeling.
A spot varnish is a special effect that puts varnish only on specific areas of a printed piece. Use spot varnish to make specific areas pop off the label or to create texture.
In this example below from Raised Grain Brewing Company, each individual bubble in this label is spot varnished and has a soft touch textured feel to it. The label is printed on pressure sensitive foil to also give reflective dimension.