Our Group

Who is Lauterbach Group?  We are a Wisconsin printer and converter that specializes in Pressure Sensitive Labels, Shrink Sleeve Labels, Flexible Packaging Pouches and other non-adhesive printed products like In-Mold Labels.  We also produce stock (blank) labels and tag products that we sell at our MASC store online at masclabels.com, which was the original branch of our company that started in 1978.

Every year, our company continues to add more technology and machines to offer our clients with high-quality print and decorations for their label and packaging needs, faster.  We strive for continuous improvement by investing in our own Group Members, investing in expanding automation throughout our facility, and investing in state-of-the-art equipment.

Company View


Our Group is committed to helping our group members create value for themselves, so our group members can help create value for our clients by:

  • Providing and promoting education, opportunities, and support for our group members and clients.
  • Providing and promoting total quality and complete client satisfaction.
  • Promoting a safe, healthy, and secure work environment.
  • Creating speed through automation, product standardization, and uniqueness with product decoration.
  • Promoting respect and collaboration with group members, clients, and suppliers.
  • Promoting collaboration and communication that includes a conversation.
  • Driving exceptional performance through continuous improvement, our actions TODAY matter.
  • Promoting simplicity in our actions and activities.
  • Confronting complacency.
  • Attracting and supporting entrepreneurial talent to the Group.
  • Promoting sustainability through strong, ethical, civic minded, and environmental business practices.


Our Group is committed to being a leading manufacturer of flexible pouches, pressure sensitive and shrink sleeve labels by:

Creating value opportunities for its group members and clients

Implementing continuous improvement TODAY

Being obsessed with total service and high-quality products

Investing in group members, automation, and state-of-the-art equipment

Our Sustainable Company

Not only are we proud of the work we do, we’re extremely proud of our workplace too.  Our world class facility has earned a LEED Silver® certification.  The building’s design and construction was based on natural resource use and environmental conservation for water, energy, waste, emissions, spoilage, and personnel role responsibilities.

Everything the Group does is about reducing our impact on global health initiatives and concerns.  Our stewardship not only reduces our impact on the environment, it is completely cost neutral.  Making our entire operation cleaner has resulted in no additional cost to us or our customers and in some cases it even saves us money.

Clean water comes into our facility
and clean water goes out

Water is filtered clean and our natural ink pigments are refurbished into compost.

OmniMark™ makes you part of our Group.

Introducing our new and improved OmniMark Management SystemTM.  This new system provides value to our clients by offering them the ability to view and order their custom parts online, view order history and approve artwork, all from one easy to use web portal tied directly to our workflow system and accessible 24/7.

Your Products

View your label, shrink or flexpack parts online:

With most current approved artwork




Packing Specifications


Previous order history on a per part basis

Then simply add your part to your cart

Order History

View Packing Slips

View Invoices

Obtain tracking information

Place an exact reorder of a previous order

OmniMark Product Catalog

Artwork Approval

Review your artwork files for final approval

Collaborate with others about artwork

Invite other team members to partake in proof approval

All actions will be tracked in an audit log

OmniMark Proofing

Digital Print Capabilities

We’re always looking for new ways to offer product brand solutions that help our clients to tell their story and show why they are different. By adding our first HP Indigo Digital Press in 2017, one in 2021 and a larger format HP Indigo in 2022, we have expanded our digital offering even further. The HP Indigo presses allow us to provide many types of complimentary label and product marking products, materials and decorations including now the ability to print using UV/invisible inks, metallic inks and fluorescent inks.

Our HP Indigo 8000 provides more throughput than any other narrow-web digital press in the market, at a speed of up to 262 linear feet a minute. Combined with our OmniMark™ Management System, we can offer our clients improved supply chain management, speed to market, and lower overall cost.

Our Group Cares

These are some of the organizations that our company gives back to and supports through contributions

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