Shane Lauterbach Shares How Continuous Learning Drives Better Labels & Packaging for Our Clients

Why Lauterbach Group Invests in World-Class Print Innovation and What It Delivers for Your Brand

Every morning, before the presses start humming, I walk our production floor and think about what our clients actually need from us. Beautiful pressure sensitive labels and flexible pouches are the baseline, but what our clients truly need is a partner who can anticipate what’s next, move without friction, and act faster than the market moves.

That’s the standard we hold ourselves to at Lauterbach Group. And it’s exactly why we make a significant, ongoing investment in industry education, innovation events, and global best practices—including Dscoop (Digital Solutions Cooperative), the world’s largest community of HP Indigo print professionals.

Staying Ahead in Pressure Sensitive Labels and Flexible Packaging

The labels and flexible packaging industry has changed dramatically in recent years. Digital printing technology, AI-driven automation, and shifting sustainability expectations have created an entirely new landscape, one full of opportunity for brands willing to move with it.

At Lauterbach Group, we don’t wait for change to arrive. We invest in the knowledge, tools, and relationships that keep us, and our clients, ahead of it.

What Is Dscoop, and Why Does It Matter to You?

Dscoop is a global community of more than 20,000 HP Industrial Print users—converters, innovators, and print experts—united around one goal: raising the bar together. It’s a network built for collaboration, learning, and real-world progress, and it’s where the leading minds in custom label printing and flexible pouch manufacturing come to share what works and what doesn’t.

For us, it’s not a box we check. It’s a community we lean into and one that directly benefits every client we serve.

The Moment That Sharpened Our Focus

At a recent HP event, I watched a live HP Indigo demo where a workflow moved from artwork to finished output with a level of automation and precision that would have been unimaginable just a few years ago. Seeing that capability in action crystallized something important: our job is to bring that kind of performance home to translate cutting-edge innovation into faster label production, tighter color consistency, and smarter packaging operations for every client we serve.

Industry events like Dscoop are where we first encounter those innovations. And it’s up to us to execute on them every single day.

What Our Investment in Innovation Means for Your Brand

Higher Quality, Greater Color Consistency: By staying close to the latest advances in HP Indigo digital printing, we deliver improvements that show up directly in label quality and color accuracy order after order, run after run.

More Flexibility in Materials and Finishes: Greater capability across substrates, formats, and decorative effects means more possibilities for your packaging. From unique materials to premium finishes, we’re continuously expanding what’s achievable in pressure sensitive labels and flexible pouches.

Faster Speed to Market: This is where innovation shows up on your bottom line. Streamlined digital printing workflows reduce setup time and accelerate changeovers, so new SKUs, seasonal promotions, and limited-edition runs hit shelves faster. Whether it’s a regulatory update, a rebrand, or a trend-driven limited edition, we can pivot quickly and accurately.

Smarter Inventory and Lower Packaging Costs: Digital label and pouch production means you can order what you need, when you need it—reducing warehousing costs, freight expenses, and the risk of obsolete packaging inventory.

Sustainable Packaging Solutions: Evolving consumer and retailer sustainability expectations are reshaping the packaging industry. We stay on top of new materials, sustainable substrates, and eco-conscious production practices so your packaging can meet modern standards without sacrificing performance or shelf appeal.

Future-Ready Packaging Strategy: AI-driven automation and connected workflows are actively transforming custom label printing and flexible packaging manufacturing. We use global industry insight to look around corners so we can help you design a smarter path forward, not just react to change.

Technical Expertise That Elevates Every Job: Our team continuously trains in the technical disciplines that matter most to label and packaging quality: automation, variable data printing, finishing optimization, substrate adhesion, and color management. These skills compound into elite performance on your most demanding programs from short-run specialty labels to high-volume flexible pouch production.

We also participate in continuous improvement roundtables alongside top converters and HP Indigo experts, bringing those insights directly back to our production floor.

Our Commitment to Your Success

Our investment in world-class industry education is ultimately an investment in our clients. Every capability we develop, every best practice we adopt, every innovation we bring back translates into real results for your brand:

  • Faster speed to market with streamlined digital printing workflows
  • Superior print quality and color consistency in pressure sensitive labels and flexible pouches
  • Reduced packaging costs through smarter, on-demand production
  • Sustainable packaging options aligned with modern consumer and retailer expectations
  • A proactive partner committed to continuous improvement

We don’t invest in industry education to simply stay current. We do it to lead because the faster and smarter we become, the more opportunities you’re able to capture.

Ready to see what’s possible for your brand? Contact Lauterbach Group today

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