Specialty Inks

Specialty Inks

 

As our digital platform expands, so do our capabilities. In July, we added the HP Indigo 6K press to our facility, growing the Lauterbach Group portfolio. This technology allows us endless opportunities to provide unique and value-add security decorations and embellishment which will help our clients’ brand standout on a crowded shelf.

Specifically for the 6K, these new capabilities include the addition of invisible, neon and metallic ink sets.

Invisible ink in shades of yellow and blue will only be visible under a UV light.
Neon ink in shades of pink, yellow, orange and green will make any print stand out in daylight and especially under a black light or UV light.
Metallic ink gives the look of foil and can be shaded to any hue of metallic shimmer that you require.

Our digital presses allow us to make each label different using true variable print image technology.  We can print variable design like mosaic and collage effects, print special messages uniquely in a batch (think of having every 500 labels a winner for a promotion or unique words of wisdom on your labels) as well as serialization or sequential numbering. Pair this with our invisible inks and you have a unique security feature on your label that keeps your product validity safe.

At Lauterbach Group, we are growing our portfolio to keep your brand unique and your packaging secure. We are excited about helping our clients with their packaging needs and perfecting labels together.  Find out more by contacting us today!

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Personalization and Variable Print Solutions

Is your product competing for visibility on a crowded shelf?  Have you asked how you can stand apart, or stand for something relevant or important to your brand?  We can help you develop a personalized pressure sensitive or shrink sleeve label campaign that will convey your brand story.

At Lauterbach Group, we can create a package or label solution that personalizes any job with variable images, text and designs.  We can help you design one-of-a-kind artwork that uses many unique items or seed elements to incorporate variables of text and images with your parameters for repetition, rotation, size, overlap, spacing, perspective and more into the pressure sensitive or shrink sleeve label design.  The result is you control your brand’s image visual identity and integrity while maximizing creative freedom.

Think of this process as a mosaic collage or a chameleon lizard’s ability to change colors on demand.  Our personalization process allows you to create unique variable images on your pressure sensitive or shrink sleeve label.

  1. You supply the basic elements, and we help you define the basic rules of the collage
    Collage Elements
  2. Our collage software creates many variations of the pressure sensitive or shrink sleeve labels, each unique
    RG Collage

    For help with collage or other innovative decoration and embellishment ideas, please email or call our sales and service team at 262-820-8130!

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Why Total Labeling Design Matters!

When it comes to retail sales, first impressions really matter. Consumers decide within seconds whether they will purchase a product. It is reported by Nielsen that “consumers are considering multiple options leaving huge opportunities for labels to make an impact” and “that upward of 70% of purchasing decisions are made at the shelf.”

A label design is not just what great graphic design is presented; it is the entire design of the pressure sensitive or shrink sleeve label. This includes label sizing, materials used and decoration enhancements used to highlight your products on a crowded retail shelf. The total design of a label carries the pertinent information your customer needs to develop an opinion about the quality of your product and tells a story about your product and the people behind the creation of the product.

There are simple characteristics which help create a total design that properly tells your product’s story and creates recognition.

1. Does the label size fit the product correctly in shape and fit the package properly? Are there gaps or does the label overhang the product, does the label have wrinkles when it is applied the products bottle or package?
2. Has the correct material and adhesive been selected to perform in the correct environmental setting of heat, cold or moisture?
3. Does the products package require 360 degrees of presentation to help the products presentation on the shelf which is provided by a shrink sleeve label?
4. Can simple decoration enhancement like spot gloss or matte varnishes, raised or tactile varnishes, foils and embossing help make your product stand out on the shelf?

We are obsessed with perfecting labels with our clients! Call us at 262-820-8130 or email us at info@lauterbachgroup.com for help or questions.

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MASC Store

Early this year, Lauterbach Group moved to a new platform for our stock product web store in order to provide better service to our clients. Our new MASClabels.com web store has several new features to make shopping easier:

Order History

Clients who create an account with us will have the ability to view online orders that they have made in the past and make reordering easier with only a few clicks.

Saved Carts

Have you found the product that you want but not quite ready to purchase?  Now when you browse while logged in to your account, your cart will automatically be saved and can be pulled up later by going to the My Account section of our store.

Address Book

For our users who ship to more than one address, you can now add and remove addresses and keep them in your address book for quicker ordering.

More Products

We are constantly trying to provide clients with the latest and greatest in labels, and occasionally when we see a trend, we roll out a new product in our catalog and online.  One example is our newer oval tabs that were created first for a client as a special order.

We have expanded our selection of laser/inkjet sheet products, including new bulk packs of 1,000 sheets and outdoor vinyl laser sheet products.  In addition, our selection of mailing tabs and seals continues to grow.

We manufacture both blank and custom printed work on pressure sensitive material of different kinds, film, heat seal material and stock paper.  If you ever have the need for something that you don’t see in our catalog, we may already be making it for another client.  Call or email us and we will be happy to help you get the size and material for the product that you need.

More Promotions

Who doesn’t love saving 10% or getting free shipping, even when you are spending company money?   We try to offer promotions several times throughout the year as a “thank you” to our great clients. 

If you want to sign up for our special offers, we don’t sell or distribute our client’s information to outside companies, ever.  You can get emails on special offers a few times a year without signing up for an account if you are just browsing.

If you are interested in more than just stock label and tag products and are also interested in custom labels and packaging industry trends along with promotions on our products, sign up for our Lauterbach Group, Inc. email mailing list here.   Again, we never sell or distribute our client’s information to outside organizations.

Better Search Capability

Sometimes when you are dealing with a very small margin of error for either your media or machine applicator,  size really does matter.  Our new web store has better search-ability so you can type in your label or tag size requirements in a few different ways, for example a label that is 4.25 x 7″ can be entered like 4.25×7, 4.25 x 7 or 4 1/4 x 7, to display what you need.  

We are also adding the ability to filter by sizes on select products, like our postal tags.  You will see the available filters on the top of a product page:

If you need help navigating through our products online, or would rather call and talk with one of friendly client service folks, we are here to help, just contact us and work with one of our dedicated and knowledgeable staff members.

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Visual Impact

We work with many businesses from small to large. In serving these businesses and their brand, we are spending more and more time explaining the value of unique materials, decorations, printing and converting processes for pressure sensitive and shrink sleeve labels and why a slight increase in a package cost may yield many times the return on investment in the sale of their product.

Today we have the ability to mix and match materials: decorations of foil, spot varnishes, tactile varnishes, soft-touch varnishes and laminates, as well as ink: metallic, fluorescent and a full range of colors to bring innovation, and product appeal to our clients’ packaging. The concept of mass personalization or mass customization are readily available and yield enormous impact to a shrink sleeve or pressure sensitive label.

In addition, the development in material substrates and adhesives to expand recycling opportunities or performance improvement can provide brand owners great flexibility and innovative package designs to engage the consumer. Adhesive repositionability on a product bottle or reseal performance for multi-serve packages from food and cleaning supplies to any part you can image are available now and help ease of use for consumers and extend product freshness or product life.

As the numbers of SKUs in a store continue to grow rapidly, consider these types of materials, decorations or enhancement to increase your products sales.

Contact us if you are interested in samples or pricing on these emerging technologies in product marking and labeling.

Metallic ink can be laid down to give a holographic effect

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Cheese Labels

With high moisture content during packaging, cheese labels can be rather… difficult.  Our cheese labels are direct food contact safe and come in various materials ranging from wick resistant paper to BOPP.  All sizes of cheese labels are available, from snack size and brick up to full wheels.  Whether hand-applied or machine-applied, we can create rolls or stack labels to best suit your application process.  

Just like we eat food first with our eyes, especially with food packaging, consumers make decisions about choosing new products with their eyes first.  Make your product look its best!  Our HP Indigo 8000 allows us to print with vivid colors along with adding eye-catching embellishments such as foil work, a glossy shine, or even a matte finish to draw in the eye. 

To find out more about labels on your cheese products, get samples or quotes, contact us at info@lauterbachgroup.com or reach someone directly by calling our customer service team at 262-820-8100.

Cheese Labels on Press

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Holograpic Foil Labels

Our Group works closely with our suppliers to develop creative ways to improve or add unique decoration enhancements for our clients. Over the years, we have worked closely with ITW Foils on many projects and with great success. Over the past few months, we have worked with ITW Foils on a line of holographic foils that can bring eye catching differentiation to a product label and doing so with great value. We are excited to present this technology to our clients.

Please take a look and if you need more information, please contact us at craftbrew@lauterbachgroup.com or 262-820-8100

Holographic

 

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Reseal & Reclosure

Reseal and reclosure labels are engineered to have a high initial tack allowing for a strong seal, keeping any product contained and fresh. The seal helps prolong the life of produce, deli items, health and beauty goods and dairy.

Unlike zip lock or clam shell reclosure containers, pressure sensitive reseal allows for a simple peel and press to reseal, minimizing the chance of improper sealing or containment issues. The precise die cuts allow for tamper evidence, creating a safe seal and precise barriers for proper sanitary direct food contact.  The print on the reseal film allows companies to display brand imaging with added functionality to keep the product at its finest. 

To inquire about reseal, contact us: info@lauterbachgroup.com  or 262-820-8100.

Reclosure Label on rPET Container

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Questions About Resealable Film

In a world where everyone is trying to create less waste, packagers are starting to use resealable film more and more over things like traditional clamshell plastic containers.

Here are a couple of questions to ask yourself before talking with your label producer about reclosure film. Your answers will impact the materials that can or need to be used for the film.

  • What is the material of the packaging that the film will adhere to? PE, RPET, APET, CPET?
  • How many times will your product need to reseal for a customer?
  • Does your product have any dust, oil, juice, condensation, etc. that may get into the seal and impact the seal’s ability?
  • Will you need an oxygen barrier for things like cheese?
  • Will the film need direct or indirect food contact certification?
  • Recyclability?

Find out more about our REsolute reclosure products by going to:

http://www.lauterbachgroup.com/products/#resolute-reclosures

Or contact us http://www.lauterbachgroup.com/contact.

Reclosure Labels for Wipes

Resealable Film on RPET Container

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Craft Cannabis Labels

Stand out in a Thriving Market

Cannabis products make up one of the hottest retail product segments today. Products that have eye-catching, attractive and informative labels are more likely to have a commercial advantage. Set yourself apart from the competition and partner with the Lauterbach Group today.

The various forms of printing and customization options available are endless as we use our integrated HP Indigo 8000 Digital Press, printing with the highest degree of quality. Give your product an appearance boost by making use of the best materials while taking advantage of special finishes and decorations.

Many tinctures, salve containers, lip balm, and jar designs will fit our standard sizes below which allows for faster turnaround time.

Standard Sizes.

Tincture: 3.875” X 1.875”
8oz Jar: 8.875” X 2.25”
Jar Top: 2.25” Circle
2oz Salve Container: 6.5” X 1.125”
Salve Top: 1.875” Circle
Lip Balm: 1.75” X 2.125”

Enhancing Decorations

Spot Varnishing
Embossing
Foiling
Specialty Papers
And more!

If you have a request, please contact us at info@lauterbachgroup.com

Cannabis Labels Samples
Cannabis Labels Powered by Lauterbach

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