As our digital platform expands, so do our capabilities. In July, we added the HP Indigo 6K press to our facility, growing the Lauterbach Group portfolio. This technology allows us endless opportunities to provide unique and value-add security decorations and embellishment which will help our clients’ brand standout on a crowded shelf.
Specifically for the 6K, these new capabilities include the addition of invisible, neon and metallic ink sets.
Invisible ink in shades of yellow and blue will only be visible under a UV light. Neon ink in shades of pink, yellow, orange and green will make any print stand out in daylight and especially under a black light or UV light. Metallic ink gives the look of foil and can be shaded to any hue of metallic shimmer that you require.
Our digital presses allow us to make each label different using true variable print image technology. We can print variable design like mosaic and collage effects, print special messages uniquely in a batch (think of having every 500 labels a winner for a promotion or unique words of wisdom on your labels) as well as serialization or sequential numbering. Pair this with our invisible inks and you have a unique security feature on your label that keeps your product validity safe.
At Lauterbach Group, we are growing our portfolio to keep your brand unique and your packaging secure. We are excited about helping our clients with their packaging needs and perfecting labels together. Find out more by contacting us today!
The Lauterbach Group is thrilled to add the HP Indigo 6K to our expanding digital press portfolio. The 6K will offer our clients the ability to express their brand identity through product labeling and packaging creativity.
We are excited to expand our value-focused capabilities in brand protection, decorations, embellishments, color representation, registration and consistency. The continued expansion in our digital platform will aid our ability to help our clients with speed to market opportunities that yield sales and profits.
We continue to expand our product offering and expertise in virtually every label product, from pressure-sensitive labels to shrink sleeve labels, in-mold labels to wrap-around and flexible packaging. We are here to support our clients’ needs, whatever that may be, from simple designs to highly creative designs with intricate decorations and embellishments that highlight our clients’ products on crowded retail shelves.
For labels finished on a roll, unwind is the direction the label faces as well as the orientation of the label in relation to how they unroll. This direction is represented as a number during the ordering and production process.
To avoid applying your labels upside down or sideways reference the list below:
Unwind numbers 1 through 4 unroll on the outside of the roll
Unwind numbers 5 through 8 unroll on the inside of the roll
1 and 5- the top of the label unwinds first from the roll
2 and 6- the bottom of the label unwinds first from the roll
3 and 7- the right edge of the label unwinds first from the roll
4 and 8- the left edge of the label unwinds first from the roll
To determine the unwind direction that you require, check the unwind direction of your applicator.
For more information about printed labels or print capabilities on your product, contact us at the Lauterbach Group.
The tide is shifting and PET liners are being used more than ever for the material that our printed labels are affixed to. While PET (polyethylene terephthalate) liners are a byproduct of fossil fuel extraction and they require slightly more energy to produce, there are many advantages to using them over paper liners.
Compared to 40# paper, 1.2M PET is 48% thinner and 92 gauge PET is 60% thinner, allowing companies to put up to 21% and 27% more feet, respectively, on each 12″ OD roll. This then translates to less packaging and potentially less transportation cost and a smaller footprint in warehouses.
PET statistically has fewer breaks than it’s cousin paper liner and it can be run on machines at faster speeds, increasing overall application machine up-time and decreasing overall time to package, which always equals a cost savings.
Again, while the PET liners (like most plastics) are technically made from fossil fuels, they do use less water (37% less) and less trees (47% less) to produce compared to paper liners. PET production also outputs slightly less green house gases and creates less solid waste than paper.
If you are thinking about switching liners, need pricing or guidance through the process, contact us for more information via email or phone at 262-820-8100. As always, we can also provide samples to help you compare your options.
We work with many businesses from small to large. In serving these businesses and their brand, we are spending more and more time explaining the value of unique materials, decorations, printing and converting processes for pressure sensitive and shrink sleeve labels and why a slight increase in a package cost may yield many times the return on investment in the sale of their product.
Today we have the ability to mix and match materials: decorations of foil, spot varnishes, tactile varnishes, soft-touch varnishes and laminates, as well as ink: metallic, fluorescent and a full range of colors to bring innovation, and product appeal to our clients’ packaging. The concept of mass personalization or mass customization are readily available and yield enormous impact to a shrink sleeve or pressure sensitive label.
In addition, the development in material substrates and adhesives to expand recycling opportunities or performance improvement can provide brand owners great flexibility and innovative package designs to engage the consumer. Adhesive repositionability on a product bottle or reseal performance for multi-serve packages from food and cleaning supplies to any part you can image are available now and help ease of use for consumers and extend product freshness or product life.
As the numbers of SKUs in a store continue to grow rapidly, consider these types of materials, decorations or enhancement to increase your products sales.
Contact us if you are interested in samples or pricing on these emerging technologies in product marking and labeling.
A spot varnish is a special effect that puts varnish only on specific areas of a printed piece. Use spot varnish to make specific areas pop off the label or to create texture.
In this example below from Raised Grain Brewing Company, each individual bubble in this label is spot varnished and has a soft touch textured feel to it. The label is printed on pressure sensitive foil to also give reflective dimension.
The HP Indigo 8000 is an essential tool for Lauterbach Group to meet consumer needs. With a higher volume throughput than any other narrow web digital press on the market, the HP Indigo 8000 can print at speeds up to 262 feet per minute with impeccable quality. It can meet the pressure-sensitive label sizes of almost all consumer products with the ability to print image formats of 12.25″ x 38.58″.
With the ability to use seven ink stations the design and color possibilities are endless. It also creates full smooth vignettes and unmatched line work, making the smallest details of any label pop with incredible clarity.
Our HP Indigo is one of the first of its kind in the region and has been an integral tool in our craft brew label creation as well as many other sectors of our custom print. For more information about the capabilities of our machine check HP’s spec sheet.