When it comes to making an impression on the shelf or in hand, few elements are as powerful—or as underutilized—as print embellishment. At Amplify, a leading industry event uniting creatives, printers, and finishing specialists, one message stood out: embellishment is no longer a luxury. It’s a strategic advantage. Here’s what we learned—and what it means for brands looking to stand out. What Is Digital Embellishment, Really? One of the liveliest discussions at Amplify centered on the term digital embellishment itself.