Design - Lauterbach Group

Solving the Seamless Challenge in In-Mold Label Packaging

When Great Plate partnered with Buc-ee’s to create a branded, collectible plate, the requirements were clear: flawless branding, food safety, recyclability, and 100% U.S.-based manufacturing. To achieve seamless in-mold labeling that met all those demands, Great Plate turned to Lauterbach Group. From Idea to Icon Great Plate began as a family-driven idea—born from the challenge of managing snacks and drinks in one place. Founder Rick Kellow invested his own savings to bring the concept to life, evolving the product into

Stand Out on the Shelf with Personalized & Variable Print Labeling

In a world where shelf space is precious and brand noise is constant, how can your product break through the clutter? For brands competing in today’s crowded marketplace, the answer lies in personalization and strategic use of variable print technologies. At Lauterbach Group, we specialize in creating pressure-sensitive, shrink sleeve, ILM, and flexible packaging and pouch label campaigns that don’t just wrap your product—they tell your story. Why Personalization Matters Every product has a story, but not every label tells

Embellishment Is Evolving: What Brands Need to Know Now

When it comes to making an impression on the shelf or in hand, few elements are as powerful—or as underutilized—as print embellishment. At Amplify, a leading industry event uniting creatives, printers, and finishing specialists, one message stood out: embellishment is no longer a luxury. It’s a strategic advantage. Here’s what we learned—and what it means for brands looking to stand out. What Is Digital Embellishment, Really? One of the liveliest discussions at Amplify centered on the term digital embellishment itself.

Solving the Seamless Challenge in In-Mold Label Packaging

Stand Out on the Shelf with Personalized & Variable Print Labeling

Embellishment Is Evolving: What Brands Need to Know Now

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Solving the Seamless Challenge in In-Mold Label Packaging

The Lauterbach Group Advantage: Innovation, Speed & Service in a Flexible Packaging Manufacturer

Prioritizing Safety: Child-Resistant Pouches That Protect and Perform