When it comes to making an impression on the shelf or in hand, few elements are as powerful—or as underutilized—as print embellishment. At Amplify, a leading industry event uniting creatives, printers, and finishing specialists, one message stood out: embellishment is no longer a luxury. It’s a strategic advantage.
Here’s what we learned—and what it means for brands looking to stand out.
What Is Digital Embellishment, Really?
One of the liveliest discussions at Amplify centered on the term digital embellishment itself. Despite the rise in usage, the industry lacks a standardized definition. From raised varnishes to foils applied with precision inkjets, the term encompasses a growing spectrum of techniques.
And the definition is expanding. For example, using OVG (orange, violet, green) color models to hit a brand-specific hue? That, too, is an embellishment—subtle, but powerful.
Sometimes, less is more. Not every embellishment needs to be bold or metallic to be effective. Even slight enhancements can create an emotional, tactile connection with consumers.
The Designer Gap: A Missed Opportunity
While technology has surged ahead, design knowledge hasn’t kept pace. A recurring theme at Amplify was that many designers lack training in how to design for digital embellishment—leading to artwork files that need rework at the pre-press stage.
For brands, this represents both a challenge and an opportunity. Educating design teams—or partnering with printers like Lauterbach Group who can guide embellishment choices—can elevate final products without compromising speed to market.
Don’t Wait—Inspire
One key insight for any brand considering embellishment: don’t wait for your print partner to suggest it—demand it. Or better yet, work with a partner who brings you options up front.
With digital technology, we can quickly create multiple embellishment variations, allowing you to select the look and feel that best aligns with your brand values and target audience. The results are both cost-effective and creatively empowering.
Sustainable Sparkle: What About Recyclability?
There’s a common misconception that digital embellishments make a printed piece non-recyclable. The truth is, modern varnishes used in digital finishing are designed to be de-inked and washed away during recycling processes. Sustainability and sophistication are no longer at odds.
At Lauterbach Group, we are committed to helping our customers pursue bold design without compromising environmental responsibility.
A Partner in Innovation
As embellishment evolves from a niche technique to a branding essential, it’s crucial to work with partners who understand the nuances, the tools, and the story your packaging needs to tell.
At Lauterbach Group, we don’t just print—we collaborate. Whether you’re looking to elevate a product line, explore new textures and finishes, or ensure your next label campaign turns heads and wins hearts, we’re ready to help you bring it to life
Let’s create packaging that doesn’t just stand out—It stands apart.
