As brands evolve to meet the demands of today’s fast-paced, eco-conscious consumers, packaging is no longer just a container — it’s a critical part of the product experience. That’s where flexible packaging comes in. At the Lauterbach Group, we’ve seen firsthand how this dynamic format empowers brands to stand out on the shelf, reduce waste, and boost efficiency. Why Brands Are Making the Switch to Flexible Packaging Efficiency & Sustainability – Flexible packaging uses fewer raw materials than rigid packaging, cutting