About

Our Group Who is Lauterbach Group?  We are a Wisconsin printer and converter that specializes in Pressure Sensitive Labels, Shrink Sleeve Labels, Flexible Packaging Pouches and other non-adhesive printed products like In-Mold Labels.  We also produce stock (blank) labels and tag products that we sell at our MASC store online at masclabels.com, which was the original branch of our company that started in 1978. Every year, our company continues to add more technology and machines to offer our clients with

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At Lauterbach Group, we are a proud group of label, shrink sleeve and flexible packaging experts committed to innovation, service and speed. Find out what makes our Group different. PERFECTING LABELS & PACKAGING TOGETHER. OUR PEOPLE Our Group’s growth has been geared towards providing our clients with speed and embellishment options for their labels and packaging. But what really sets our Group apart is our people: personable, nimble, available and true experts at our craft. We work smart and we

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Shrink Sleeve Can

Why Are Shrink Sleeve Labels Important?

As you walk down store aisles, you see more and more shrink sleeve labels then ever before.  Shrink sleeve labels are a fast-growing part of packaging for consumer products. If you’ve been living under a rock, just go down the dairy and juice aisles of your local grocery store and you’ll see shrink sleeves wrapped around milk, juices, soda, drinkable yogurts and protein shake containers.  Then go to the beer and spirit aisles, and you’ll see shrink sleeve labels on

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Group Forward Scholarship

2021 Group Forward Scholarship Recipient Maci Meyer

Every year, Lauterbach Group provides Group Forward Scholarships to the children of our employee group members that are high school seniors.  Supporting our group members and their families is extremely important to our entire Group.  The Group Forward Scholarship makes up a piece of our company’s focus on group member support, civic responsibilities, environment practices and giving back to our community.  This year we are incredibly excited to award a scholarship to Maci Meyer.  Maci graduated from Hartford High School

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Continuous Improvement

LED Lighting at LGI

Reducing our environmental impact at Lauterbach Group is something we try to improve upon each day.  Sustainability is not an add-on component for our company; it defines who we are and how we operate daily.  By finding and integrating sustainable practices and projects, our Group can help lower our impact on the environment, support our community and group members, and perform our civic responsibility.  Our sustainability focus includes a state-of-the-art water recycling facility and comprehensive waste reduction and recycling programs.

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Security Labels

Specialty Inks

  As our digital platform expands, so do our capabilities. In July, we added the HP Indigo 6K press to our facility, growing the Lauterbach Group portfolio. This technology allows us endless opportunities to provide unique and value-add security decorations and embellishment which will help our clients’ brand standout on a crowded shelf. Specifically for the 6K, these new capabilities include the addition of invisible, neon and metallic ink sets. Invisible ink in shades of yellow and blue will only

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Tom

Logistics & Client Satisfaction

How Important Is Logistics to Client Value and Client Satisfaction? As a pressure-sensitive and shrink sleeve label manufacturer, delivering our products safely and timely to our clients is critical. We understand that our products tell our client’s brand story. For many years, Tom D. has found ways to improve the logistic process and value for our Group and our clients. “A successful day for me is making sure all orders that are presented for shipment have the correct quantities, the

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RG Collage

Personalization and Variable Print Solutions

Is your product competing for visibility on a crowded shelf?  Have you asked how you can stand apart, or stand for something relevant or important to your brand?  We can help you develop a personalized pressure sensitive or shrink sleeve label campaign that will convey your brand story. At Lauterbach Group, we can create a package or label solution that personalizes any job with variable images, text and designs.  We can help you design one-of-a-kind artwork that uses many unique

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JK Williams BluePrint Vodka

Why Total Labeling Design Matters!

When it comes to retail sales, first impressions really matter. Consumers decide within seconds whether they will purchase a product. It is reported by Nielsen that “consumers are considering multiple options leaving huge opportunities for labels to make an impact” and “that upward of 70% of purchasing decisions are made at the shelf.” A label design is not just what great graphic design is presented; it is the entire design of the pressure sensitive or shrink sleeve label. This includes

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