Why Total Labeling Design Matters!

When it comes to retail sales, first impressions really matter. Consumers decide within seconds whether they will purchase a product. It is reported by Nielsen that “consumers are considering multiple options leaving huge opportunities for labels to make an impact” and “that upward of 70% of purchasing decisions are made at the shelf.”

A label design is not just what great graphic design is presented; it is the entire design of the pressure sensitive or shrink sleeve label. This includes label sizing, materials used and decoration enhancements used to highlight your products on a crowded retail shelf. The total design of a label carries the pertinent information your customer needs to develop an opinion about the quality of your product and tells a story about your product and the people behind the creation of the product.

There are simple characteristics which help create a total design that properly tells your product’s story and creates recognition.

1. Does the label size fit the product correctly in shape and fit the package properly? Are there gaps or does the label overhang the product, does the label have wrinkles when it is applied the products bottle or package?
2. Has the correct material and adhesive been selected to perform in the correct environmental setting of heat, cold or moisture?
3. Does the products package require 360 degrees of presentation to help the products presentation on the shelf which is provided by a shrink sleeve label?
4. Can simple decoration enhancement like spot gloss or matte varnishes, raised or tactile varnishes, foils and embossing help make your product stand out on the shelf?

We are obsessed with perfecting labels with our clients! Call us at 262-820-8130 or email us at info@lauterbachgroup.com for help or questions.

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Lauterbach Group Expands Shrink Sleeve Capabilities

The Lauterbach Group is excited to expand our shrink sleeve capabilities and capacity with the addition of AccraSeam Shrink Sleeve Seamer and Shrink Sleeve Inspection machines.

The AccraSeam is the fastest on the market and precisely seams material while holding lay-flat tolerances at 2,000 feet per minute. The fully automated lay-flat adjustments, and servo-based positioning allows operator access and greatly improved setup times.

The lay-flat quality check system provides automatic inspections for seam integrity, solvent presence, and splice detection, as well as on-machine reports for each roll produced to ensure exceptional product quality.

We continue to expand our product offering and expertise in shrink sleeves labels. We are excited about supporting our clients’ needs for highly creative designs with intricate decorations and embellishments including foil, raised, matte and spot varnish sleeves to highlight our client’s products on a crowded retail shelf.

We are obsessed with perfecting labels with our clients! Call us at 262-820-8130 or email us at info@lauterbachgroup.com for help or questions!

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