Why Are Shrink Sleeve Labels Important?

As you walk down store aisles, you see more and more shrink sleeve labels then ever before.  Shrink sleeve labels are a fast-growing part of packaging for consumer products.

If you’ve been living under a rock, just go down the dairy and juice aisles of your local grocery store and you’ll see shrink sleeves wrapped around milk, juices, soda, drinkable yogurts and protein shake containers.  Then go to the beer and spirit aisles, and you’ll see shrink sleeve labels on aluminum cans and glass spirit bottles.  It doesn’t matter which aisle you walk down from household items to vitamins and nutraceuticals, tool and fasteners to yard and garden supplies, you will see shrink sleeve labels provide brand awareness and greater packaging functionality.

Packaging market research firm AWA estimates that shrink sleeve labeling will grow in excess of 5% a year through 2025.

How is a shrink label made?

Shrink Sleeve Cans

First, each product’s artwork is expertly manipulated and distorted electronically to properly proportion the artwork to the container’s shape and contours.  Shrink sleeve label film is then printed on using flexographic or digital technology.  Then the printed film is seamed into a tube, inspected, and finished into the proper size roll.

After the shrink sleeve labels are applied over a bottle or package and cut to the proper length, the container is sent through either a steam or electric heat tunnel to conform the label precisely to the container.

Benefits of Shrink Sleeve Labels

As brands look for new ways to create shelf awareness and packaging with greater functionality, shrink sleeves offer many important benefits:

360-Degree Coverage — Going beyond the capabilities of a pressure sensitive label, shrink sleeves completely encapsulate the bottle.  This gives packaging designers an even broader “billboard” for eye-catching artwork, brand storytelling, and product information.

Complex Shapes — Shrink sleeves can easily conform to even the most complex shapes, including curves, cutouts, bottle caps, and even the grip portion of a trigger spray bottle.

Versatility — Applying artwork to a container via shrink sleeve can produce the same effect as screen printing.  This means that brands can easily change out that artwork.  Instead of tying up a lot of capital with pre-printed containers, they can stock a generic container and adjust their shrink sleeve artwork to suit various changes.  This is ideal for brands that offer seasonal and limited release items.

Tamper Evidence and Security — Shrink sleeves labels offer a way for brands to add tamper-evidence functionality to a container.  This stands to be increasingly important in the era following the pandemic, as shoppers have developed an intensified interest in the safety and purity of their foods.

Informational Space — If your label needs a lot of space for nutritional claims and dietary benefits, plus regulatory and ingredient information, the 360 degree label format can provide the needed space for all necessary information.

Sustainability — In the past, shrink sleeves were not recyclable in standard recycling processes, even if the bottles they encapsulated were.  That meant conscientious consumers had to peel shrink sleeves off their bottles, recycle the bottles, and throw out the sleeves.  Now, however, recyclability is a key focus within the packaging and printing industries.  New developments in the type of shrink sleeve label films produced let sleeves stay on PET plastic bottles and get fully recycled.  This new PET shrink sleeve label material meets the Association of Plastic Recyclers Critical Guidance Protocol for Clear PET Packaging with label and closure requirements.

Shrink Sleeve Bottles

Another key development in shrink sleeve label material is the continued development of film with a significant post-consumer waste content.

Contact Us

For more information about shrink sleeve labels, to receive samples or talk with our sales and service group about a specific project, please contact us at info@lauterbachgroup.com
or call us at 262-820-8130.



2021 Group Forward Scholarship Recipient Maci Meyer

Every year, Lauterbach Group provides Group Forward Scholarships to the children of our employee group members that are high school seniors.  Supporting our group members and their families is extremely important to our entire Group.  The Group Forward Scholarship makes up a piece of our company’s focus on group member support, civic responsibilities, environment practices and giving back to our community. 

This year we are incredibly excited to award a scholarship to Maci Meyer.  Maci graduated from Hartford High School in 2021.  

During her four years, Maci excelled in her academics by achieving a position within the top 10 percent of the class.  Maci is also a two-sport varsity athlete in softball and basketball.  

Maci served as a team captain on both teams, was the most improved player and achieved 2nd Team All-Conference in softball.  In addition, she was a four-year basketball athlete, two-time 1st Team All-Conference player, 1st Team All-District Player, two-time MVP, and an All-Star Team Selection.  

How incredible given all this time and effort spent in school and supporting her teams, she also continually gave back to her community.  Maci extensively volunteered in her community.  She is the vice president of the Hartford H-Club, which participates in a Thanksgiving food drive, Toys 4 Tots, and Operation Christmas Child.  She also coached youth basketball and softball players and helped the elderly.  

Maci, like her father Brad, is a critical part of our Group of remarkable people who are willing to work hard, help the people they touch and understand what it takes to be successful.  We are privileged to have Brad as part of our Group and to have watched Maci grow up before our eyes.  

We are excited to watch her continue her journey to McKendree University, where she will pursue her academic and basketball career.  She is considering a major in Exercise Science or the STEM fields.  

Congratulations Maci on all your hard work and accomplishments over the last four years, and we wish you the best as you continue your fantastic career! 


LED Lighting at LGI

Reducing our environmental impact at Lauterbach Group is something we try to improve upon each day.  Sustainability is not an add-on component for our company; it defines who we are and how we operate daily.  By finding and integrating sustainable practices and projects, our Group can help lower our impact on the environment, support our community and group members, and perform our civic responsibility. 

Our sustainability focus includes a state-of-the-art water recycling facility and comprehensive waste reduction and recycling programs.

Our latest program will be converting our entire facility from fluorescent lighting systems to LED light systems.  Each year we pick a capital project to implement that supports a sustainability objective.  By making this investment, we will reduce the amount of energy we use throughout our facility.  We will also reduce the amount of waste from burnt-out bulbs and the labor to change those bulbs since LED lights have a twenty five times longer lifespan than traditional lighting systems. 

As a Group, we move forward and strive to become a more sustainable company one step, one action, and one day at a time.  All of this is so that we can perfect labels together. 


Specialty Inks

Specialty Inks


As our digital platform expands, so do our capabilities. In July, we added the HP Indigo 6K press to our facility, growing the Lauterbach Group portfolio. This technology allows us endless opportunities to provide unique and value-add security decorations and embellishment which will help our clients’ brand standout on a crowded shelf.

Specifically for the 6K, these new capabilities include the addition of invisible, neon and metallic ink sets.

Invisible ink in shades of yellow and blue will only be visible under a UV light.
Neon ink in shades of pink, yellow, orange and green will make any print stand out in daylight and especially under a black light or UV light.
Metallic ink gives the look of foil and can be shaded to any hue of metallic shimmer that you require.

Our digital presses allow us to make each label different using true variable print image technology.  We can print variable design like mosaic and collage effects, print special messages uniquely in a batch (think of having every 500 labels a winner for a promotion or unique words of wisdom on your labels) as well as serialization or sequential numbering. Pair this with our invisible inks and you have a unique security feature on your label that keeps your product validity safe.

At Lauterbach Group, we are growing our portfolio to keep your brand unique and your packaging secure. We are excited about helping our clients with their packaging needs and perfecting labels together.  Find out more by contacting us today!


Logistics & Client Satisfaction

How Important Is Logistics to Client Value and Client Satisfaction?

As a pressure-sensitive and shrink sleeve label manufacturer, delivering our products safely and timely to our clients is critical. We understand that our products tell our client’s brand story. For many years, Tom D. has found ways to improve the logistic process and value for our Group and our clients.

Tom D. Shipping Expert

“A successful day for me is making sure all orders that are presented for shipment have the correct quantities, the correct packaging, they are wrapped securely, and loaded on an outbound truck to be delivered to our clients on time.”

Tom sees up to 20 semi-trucks and countless UPS shipments and receipts a day. His ability to route and find the best logistic options that positively impact delivery and cost are critical to our Group’s focus on providing quality products to our clients each day.

“I came to this company because it had Group in bold in its name. We refer to our employees as group members and we work each day as a Group to serve each other and our clients.”

Tom likes to enjoy a few of his hobbies in his free time, such as riding his Harley bike, skiing, golfing, and following NASCAR. We are privileged to have Tom as a leader within our Group!


Personalization and Variable Print Solutions

Is your product competing for visibility on a crowded shelf?  Have you asked how you can stand apart, or stand for something relevant or important to your brand?  We can help you develop a personalized pressure sensitive or shrink sleeve label campaign that will convey your brand story.

At Lauterbach Group, we can create a package or label solution that personalizes any job with variable images, text and designs.  We can help you design one-of-a-kind artwork that uses many unique items or seed elements to incorporate variables of text and images with your parameters for repetition, rotation, size, overlap, spacing, perspective and more into the pressure sensitive or shrink sleeve label design.  The result is you control your brand’s image visual identity and integrity while maximizing creative freedom.

Think of this process as a mosaic collage or a chameleon lizard’s ability to change colors on demand.  Our personalization process allows you to create unique variable images on your pressure sensitive or shrink sleeve label.

  1. You supply the basic elements, and we help you define the basic rules of the collage
    Collage Elements
  2. Our collage software creates many variations of the pressure sensitive or shrink sleeve labels, each unique
    RG Collage

    For help with collage or other innovative decoration and embellishment ideas, please email or call our sales and service team at 262-820-8130!


Why Total Labeling Design Matters!

When it comes to retail sales, first impressions really matter. Consumers decide within seconds whether they will purchase a product. It is reported by Nielsen that “consumers are considering multiple options leaving huge opportunities for labels to make an impact” and “that upward of 70% of purchasing decisions are made at the shelf.”

A label design is not just what great graphic design is presented; it is the entire design of the pressure sensitive or shrink sleeve label. This includes label sizing, materials used and decoration enhancements used to highlight your products on a crowded retail shelf. The total design of a label carries the pertinent information your customer needs to develop an opinion about the quality of your product and tells a story about your product and the people behind the creation of the product.

There are simple characteristics which help create a total design that properly tells your product’s story and creates recognition.

1. Does the label size fit the product correctly in shape and fit the package properly? Are there gaps or does the label overhang the product, does the label have wrinkles when it is applied the products bottle or package?
2. Has the correct material and adhesive been selected to perform in the correct environmental setting of heat, cold or moisture?
3. Does the products package require 360 degrees of presentation to help the products presentation on the shelf which is provided by a shrink sleeve label?
4. Can simple decoration enhancement like spot gloss or matte varnishes, raised or tactile varnishes, foils and embossing help make your product stand out on the shelf?

We are obsessed with perfecting labels with our clients! Call us at 262-820-8130 or email us at info@lauterbachgroup.com for help or questions.


Lauterbach Group Expands Shrink Sleeve Capabilities

The Lauterbach Group is excited to expand our shrink sleeve capabilities and capacity with the addition of AccraSeam Shrink Sleeve Seamer and Shrink Sleeve Inspection machines.

The AccraSeam is the fastest on the market and precisely seams material while holding lay-flat tolerances at 2,000 feet per minute. The fully automated lay-flat adjustments, and servo-based positioning allows operator access and greatly improved setup times.

The lay-flat quality check system provides automatic inspections for seam integrity, solvent presence, and splice detection, as well as on-machine reports for each roll produced to ensure exceptional product quality.

We continue to expand our product offering and expertise in shrink sleeves labels. We are excited about supporting our clients’ needs for highly creative designs with intricate decorations and embellishments including foil, raised, matte and spot varnish sleeves to highlight our client’s products on a crowded retail shelf.

We are obsessed with perfecting labels with our clients! Call us at 262-820-8130 or email us at info@lauterbachgroup.com for help or questions!


Father and Son Team are a Critical Part of Our Group’s Success

Our Group is fortunate to have so many dedicated Group Members that support each other and our clients.  Meet Robert Sr. and Robert Jr., a father and son team who work in our pressroom.

Robert is responsible for quality, finishing and operation of slitting equipment.  Our Group relies on him to maintain exceptional quality and service to our clients.  A few years ago, Robert introduced our Group to his son.

“I have never had the opportunity to work with my son, and it is awesome.  Our Group always gives people support and a chance to improve at work and as people.” – Robert Sr.

Robert Jr. began working in finishing and inspection, then moved to press assistant and after mastering the needed technical activities, he earned a promotion to printer/press operator.

“The company cares, respects and helps you be successful.  Working with my Dad and seeing him everyday has been inspiring for me to improve my life.” – Robert Jr.

We are proud and privileged to have this dynamic father/son team part of our Group.  Keep up the good work!

Robert Jr. and Robert Sr.
Robert Jr. and Robert Sr.



Lauterbach Group Expands Digital Platform

HP 6000

The Lauterbach Group is thrilled to add the HP Indigo 6K to our expanding digital press portfolio. The 6K will offer our clients the ability to express their brand identity through product labeling and packaging creativity.

Raised Grain LabelsWe are excited to expand our value-focused capabilities in brand protection, decorations, embellishments, color representation, registration and consistency. The continued expansion in our digital platform will aid our ability to help our clients with speed to market opportunities that yield sales and profits.

JK Williams LabelsWe continue to expand our product offering and expertise in virtually every label product, from pressure-sensitive labels to shrink sleeve labels, in-mold labels to wrap-around and flexible packaging. We are here to support our clients’ needs, whatever that may be, from simple designs to highly creative designs with intricate decorations and embellishments that highlight our clients’ products on crowded retail shelves.

We are obsessed with perfecting labels for our clients! Call us at 262-820-8100 or email us at info@lauterbachgroup.com for help or questions!